### Aims - Uncover the true business needs behind the request - Ensure the dashboard will drive `actionable` insights - Consider the `broader context` and `long-term value` of the dashboard ### Questions 1. What specific business `problem` will this dashboard help solve? 2. How will this dashboard be used in your operations `workflow` or decision-making processes? 3. Who are the primary `users` of this dashboard, and what are their `roles`? 4. What `actions` do you expect to take based on the information in this dashboard? 5. How frequently do you need this data updated? 6. What's the `current process` for obtaining this information, how does the dashboard improve this? 7. How will you measure the dashboard's `effectiveness`? Would you like us to help track that?