#### Total Value Proposition - Family Package | Benefit Category | Annual Value (Family of 6) | Notes | | ----------------------- | -------------------------- | -------------------------- | | Housing | $30-35k | Larger unit | | Food | $15-20k | All meals covered | | Healthcare | $25-30k | Equivalent to family plan | | Education | $60k | 4 children × $15k/child | | Activities/Amenities | $10-15k | Community facilities | | Utilities/Basics | $8-10k | All included | | No Commute | $3-5k | Time/cost savings | | **Total Package Value** | **$151-175k** | Pre-tax equivalent: ~$300k | #### Current PCP Pain Points vs Our Solution | Pain Point | Current Reality | Our Offering | Attractiveness | | -------------- | --------------------------------- | --------------------------------------- | -------------- | | Patient Load | 25-30/day | 7/day | Very High | | Work Hours | 50-60 hrs/week | 20 hrs/week | Very High | | Admin Burden | 2 hrs paperwork/1 hr patient care | Zero insurance paperwork | High | | Autonomy | Corporate/insurance restrictions | Full practice authority | High | | Family Support | Limited/expensive | Comprehensive community integration | Very High | | Call Schedule | Every 4-5 nights | Every 3rd night, fewer emergencies | Medium | | Lifestyle | Long commutes, high stress | Walk to work, family-centered community | High | #### Competitive Analysis vs Other Models | Practice Model | Avg Hours | Patient Load | Admin Load | Family Support | Total Value | | ------------------- | --------- | ------------ | ---------- | -------------- | ----------------- | | Hospital Employment | 50+ | High | High | None | $240k | | Private Practice | 60+ | High | Very High | None | $270k | | Direct Primary Care | 40-50 | Medium | Low | None | $180k | | Our Model | 20 | Low | Very Low | Comprehensive | $300k+ equivalent | #### Target Demographics Analysis Most Attractive To: - PCPs with large families (3+ children) - Dual-physician families seeking work-life balance - Early-career PCPs with young families - Family-focused physicians valuing community integration - Those in high cost-of-living areas Less Suitable For: - Single physicians - Those without family ties - High-income focused physicians - Those needing urban amenities - PCPs with established practices #### Family-Centric Benefits Quantifiable: - Zero childcare costs - Included private-equivalent education - Family healthcare coverage - Larger housing unit - All-inclusive meal program Intangible: - Walking distance to everything - Built-in social network - Safe community environment - Integrated childcare - More family time (20hr work week) - Spouse access to all systems - Children's activities included #### Success Probability Assessment ##### Target Recruitment Strategy 1. Focus on PCPs with 3+ children 2. Emphasize total family package value 3. Highlight education and childcare benefits 4. Showcase community integration support 5. Offer family-focused trial visits ##### Community-Driven Recruiting Strategy: - Viral Potential - Story is naturally compelling - "PCP works 20hrs/week, no paperwork, walks to work, kids get free education" - Target medical burnout/work-life balance communities online - Film day-in-the-life content showing actual quality of life - Network Effects - Each community member becomes advocate - Especially valuable: Members with medical connections - Target medical school alumni networks - Reach out through alternative medicine/lifestyle medicine communities - Connect with physician burnout support groups - Low-Cost Channels - Medical subreddits - Physician Facebook groups - LinkedIn physician communities - Healthcare podcasts - Medical-focused Substack newsletters - Timeline: 2-3 months - Costs ~$7k per position: - Content creation: $0 (community created) - Social media: $0 (organic reach) - Site visits: $1-2k (community hosted) - Relocation: $5k #### Recommendation Primary recruiting targets: 1. PCPs with large families in high cost-of-living areas 2. PCPs with school-age children seeking better education options 3. Dual-physician families wanting work-life balance 4. Family-focused physicians in private practice The family-centric value proposition transforms recruitment viability - when factoring total family benefits, our package competes with traditional practices paying $300k+. Target marketing should emphasize comprehensive family support and community integration rather than individual compensation.