a system providing high-end service conveniences through collective, non-exploitative effort in transit effort culture (john) when I see the food I'm going to help move it. the culture should be seek opportunities to be an asset to your community. - offer to help someone struggling - driving your car past bushels of apples - morale civilization in supporting community collective -> not doing bare minimum, but you feel an obligation to support - reciprocity - door dash without money needs a catch net for orders that aren't delivered in a certain amount of time.