| Archetype | Profile | Key Concerns | Approach | Message Focus | Key Points to Emphasize | | --------------------------------- | ----------------------------------------------------------- | --------------------------------------------------------------------------- | -------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------- | | The Practical Skeptic | Pragmatic, numbers-oriented, concerned with feasibility | • Financial viability<br>• Practical logistics<br>• Risk management | Lead with concrete numbers and examples | "With shared resources and efficient systems, community members only need to contribute 5-10 hours per week to meet all basic needs. Here's the breakdown..." | • Cost comparisons<br>• Infrastructure systems<br>• Time commitments<br>• Clear responsibilities | | The Freedom-Focused Individualist | Values independence, worried about community constraints | • Personal autonomy<br>• Privacy<br>• Individual rights | Emphasize how the system increases personal freedom | "This actually gives you more freedom by reducing the time you spend meeting basic needs. You're not losing independence - you're gaining time and options." | • Private vs. shared spaces<br>• Optional participation levels<br>• External career opportunities<br>• Personal property rights | | The Burned-Out Professional | Successful but exhausted, seeking better work-life balance | • Quality of life<br>• Stress reduction<br>• Meaningful work | Focus on lifestyle transformation | "Imagine meeting all your basic needs in 10 hours a week, with the freedom to pursue what truly matters to you." | • Reduced financial pressure<br>• Community support systems<br>• Work-life balance<br>• Pursuit of passion projects | | The Environmental Activist | Deeply concerned about sustainability and ecological impact | • Environmental footprint<br>• Sustainable practices<br>• Ecological impact | Highlight ecological benefits and regenerative practices | "This model allows us to live in harmony with natural systems while maintaining a high quality of life." | • Renewable energy systems<br>• Local food production<br>• Waste reduction<br>• Ecological restoration | | The Community Seeker | Feeling isolated in modern society, seeking connection | • Social bonds<br>• Meaningful relationships<br>• Belonging | Focus on community aspects and social connections | "We're creating a village in the true sense - where people know and support each other." | • Shared meals and activities<br>• Mutual support systems<br>• Cultural events<br>• Deep relationships | | The Economic Rationalist | Focused on economic efficiency and market solutions | • Economic viability<br>• Resource allocation<br>• Incentives | Explain the economic advantages of shared resources | "This model achieves greater efficiency through shared resources and reduced redundancy." | • Resource utilization rates<br>• Cost-sharing benefits<br>• Economic resilience<br>• Market efficiency | | The Security-Minded Prepper | Concerned about societal stability and self-reliance | • Resilience<br>• Self-sufficiency<br>• Security | Focus on community resilience and independence | "We're building resilient systems that can weather any storm." | • Food security<br>• Energy independence<br>• Skill redundancy<br>• Emergency preparedness | | The Social Justice Advocate | Focused on equity and fairness | • Accessibility<br>• Inclusion<br>• Power dynamics | Explain how the model addresses systemic inequities | "We're creating a more equitable system where everyone's basic needs are met." | • Democratic decision-making<br>• Fair resource allocation<br>• Accessibility measures<br>• Power distribution |