[full](https://chatgpt.com/share/8f9eeae8-93ab-41aa-88ca-9c7f959ee543) **What is SBPTE?** SBPTE is a mobile app designed to help people change harmful habits by using mindfulness and cognitive-behavioral techniques. It guides users through identifying bad behaviors, recognizing triggers, and developing positive thoughts to replace negative reactions. **How Does It Work?** 1. **Identify Bad Habits:** Users pinpoint behaviors they want to change. 2. **Recognize Triggers:** They note what situations cause these behaviors. 3. **Develop Positive Responses:** The app helps users come up with positive thoughts to counteract these triggers. 4. **Daily Practice:** Users get daily prompts to track their progress and refine their responses. **Why is it Different?** - **Easy to Use:** Simple, structured/framework exercises make it accessible. - similar to existing products - **Support from Loved Ones:** The app helps users share their process with family and friends for support. - **AI Integration:** Uses AI to provide personalized suggestions based on user data. **How does this pitch sit with you? #jesileeBonofiglio ** - SBPTE offers a unique tool that complements traditional therapy by helping clients track and modify maladaptive behaviors between sessions. Our app provides a structured framework for mindfulness and cognitive-behavioral techniques, encouraging daily engagement. This can enhance therapy outcomes and provide valuable insights for your sessions. Consider integrating SBPTE into your practice to offer a modern, tech-enabled solution for your clients. - (jesilee) - (jim) have you found a good app to walk people through CBT constructively? **Business Model:** - **Subscription:** Users pay a monthly fee for access. - **Freemium Model:** Basic features are free; advanced features require a subscription. - **Therapist Integration:** Therapists can use the app to help their clients. **Team:** - **Founder:** 10 years in software development. - **Mental Health Expert:** 20 years of therapy experience. - **Business Partner:** MBA from Wharton, 10 years in startups. **Growth Plan:** 1. **Build MVP:** Create a basic version of the app. 2. **Beta Testing:** Test with a small group of users, focusing on those with anxiety. 3. **Scale Up:** Expand marketing efforts and grow the user base. 4. **Add Features:** Continuously improve the app based on user feedback. **Future Roles:** - **CTO:** Oversee tech development. - **Product Manager:** Ensure the app meets user needs. - **Marketing Director:** Drive user growth. - **Customer Success Manager:** Keep users happy and engaged. In short, SBPTE aims to make it easier for people to change harmful habits using a structured, supportive, and technologically advanced approach.